Blog Income Report July 2021

Blog Income Report July 2021: Find out how I made $6131.07 through my blog with various strategies such as Ad income and affiliate marketing. 

july 2021 food blog income report

If you would have told me that this little blog of mine would make over $6000 during one of the slowest months of the year, I never would have believed you!

πŸ“œ 3 Years of Blog Income Reports

πŸ’­ What Happened In July 2021

Hard Decisions Paying Off

For the longest time, my goal was to make a solid $3000 a month. My thought process was that with this amount I would be able to stay home with my son for the most part and work part-time. It would also allow me to contribute financially in some way which seemed like the best of both worlds.

Earlier this spring, my thoughts drastically changed on this whole idea. After a lot of consideration, I decided I would be happier if I worked full time and put my son in full time day care. While I was riddled with guilt at first, I can confidently say that the BOTH of us are much happier and I am helping to create an even more amazing life for him and my family. Its really great to see this decision pay off in tangible numbers.

Scheduling Posts & Working Less

Everyone who truly knows me personally has said at least once “You’re being too hard on yourself.” I always found this a bit hard to believe because I honestly thought that everyone was. That’s how you get ahead, right?

This journey post partum and working completely for myself has taught me many things about myself and one of them is that all of these people are absolutely right.

When I see something take off, my first instinct is to throw as much time and energy into it as possible. More is better. But in actuality, more makes me burn out quicker and become completly disinterested in what im doing. This is what makes me a jack of all trades and a master of none.

Blogging is one of the rare things I stuck with and even though it gets hard and boring and monotonous, I’m starting to realize the value in taking some things off my plate in order to have a consistent flow of work instead of extreme ups and downs.

All this to say, I am experimenting with keeping myself on a schedule. Just because extra or more could be done, doesn’t mean it should be. This month I am taking a closer look at my time managment and learning how to work with my energy and brain instead of against it.

Google Updates

At the beginning of this month, there was another core update. My traffic inflated once again. This time it stayed up a bit longer than the last update, but it ended up settling out once again. The settle out point was a bit higher than the low of June, so I’m happy about that, but google knows you shouldn’t ever be comfortable.

Pinterest Traffic

All around blogging land, people are throwing in the towel with Pinterest. There was a major glitch in the beginning of the month that caused users to lose their accounts and tons of followers. Lots of people never recovered, so I can understand their frustration. I was one of the people that lost their account, but thankfully it was restored.

The future of this platform is completely unknown. News came out last week about the loss of users on the platform and their stock plummeted as well. What does this mean? Who knows.

I’ve decided to keep a pulse on my account though I am doing so much less than I was. I’m not sure Pinterest will ever be what it once was but while I am still deriving 30% of my traffic from it, its worth it to keep going in my case.

Ghostwriting Business

I was pretty sure that summer was going to slow down the ghostwriting business, but it actually has picked up. New clients have been added and inquiries are still coming in.

I’ve definitely hit a personal wall with finding my limit of people I can work with and I think that I have reached it. Finding a balance of how much client work to blog work I would like to do during the week has been challenging but I hit a sweet spot and I don’t think I will be taking on many new clients unless my circumstances change. I am truly grateful to be working with the food bloggers that appreciate our work!

RPM Doubled

The biggest reason for the dramatic increase in income lately is that my RPM has officially doubled over the last 4-6 months. I make a note of this each time, but I am truly shocked an amazed to see hard work and strategy truly pay off. Reformatting, republishing, and adding more value to each post (old or new) is incredibly valuable and even life changing in my case. While I don’t really expect much of an increase during the holiday months, I’m hoping to be pleasantly surprised.

βž• Blog Income Report July Metrics

Food/Recipe posts that were created in June: 6

Food/Recipe posts that were republished in June: 10

Affiliate Income: $92.15

Ad Network Income: $6029

Secondary Ad Network Income: $9.92

Sponsored Work: $0

Average hours spent working on the blog: 20-25 hours per week

Total Pageviews for July 2021: 149,586

Average RPM/RPS for July: $40.30/$44.89

Blog Income Report July 2021 Total: $6131.07

πŸ– Blog Plans For August 2021

In the update for June, I announced that Kristina and I started a brand new blog. Although were still keeping it under wraps right now, I can honestly say that I forgot how challenging starting a new blog is.

There are so many little things that need to be done and so many systems that need to be set up before it runs smoothly. It takes time to do these things and the both of us have jobs and flagship blogs to run. But, were doing it! This blog is a true case study for future endeavors and I’m lucky to be in a place where starting a business from scratch is this simple, but not easy.

The plan for August is to continue to experiment with posting on a schedule and working ahead. Rushing to publish everything at once has not been serving me and making these changes will hopefully help me in more ways than I think.

The plan is to create 2 brand new posts for Thyme and Joy and to update and republish one old post per week. I also will be publishing one post per week for the new site.

My goal is to get ahead so I can enjoy my full week off for vacation in September where I will be taking off from the blog AND client work. I also need to think about my holiday content from last year and see if I can optimize it further so it does even better this year!

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